Board Women
Board Women
26. Shooting for the female gaze - Bronwen Foster-Butler
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26. Shooting for the female gaze - Bronwen Foster-Butler

As Chief Marketing Officer of Finisterre, Bronwen Foster-Butler is passionate about how women are represented in the brand.

“Is the woman leading or is she following? Is she on a big wave or is she on a smaller wave? It’s being aware of biases that we’ve internalised around how women are represented, and trying to challenge them.”

Episode highlights:

  • Surfing dressed as a carrot at the Finisterre summer party.

  • Bronwen’s journey into surfing in her late 30s.

  • Growing up on a ski mountain and learning at the age of 2.

  • Being one of the only female snowboarders, and becoming a coach.

  • Finding a love of the sea later in life

  • Why women are becoming strong and how Finisterre shoots for the female gaze

More about Bronwen:

@bronwenfb

@finisterre

finisterre.com

Join the Board Women movement:

boardwomen.co

@boardwomen

Host: Caroline Keylock

Producer: Selma Chalabi

Photography - Clare Keylock

Artwork - Rozi Wan Rimli 

Music - Brother Brother by Benjamin Caleb Johnson, performed by BENSON


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